Our 2020 Goal


Baton Rouge, Louisiana is ready to become one of the healthiest cities in America. By 2020, we plan 
to move from a baseline of 12.5 Unhealthy Days to 10.0, by improving mental and physical health by 
20 percent. We know that health happens locally, which is why we are working with community, physician and clinician partners to help solve some of Baton Rouge’s toughest barriers to health – like access to mental and behavioral health providers, food insecurity, nutrition literacy and physical inactivity. Let’s make health easier in Baton Rouge, together.

Conditions, barriers and solutions

Priority condition

Putting the focus on local health issues.

  • Behavioral Health
  • Diabetes
  • Congestive Heart Failure

Barriers to health

Overcoming roadblocks that prevent good health.

  • Access to Behavioral Health Providers
  • Food Insecurity
  • Nutrition Literacy
  • Financial Literacy

Health ecosystem

Connecting people with care and community resources to get healthy and stay healthy. 
Improving health with a network of goods, services and essential resources.


Get involved in Baton Rouge

Baton Rouge's Health Advisory Board

A Bold Team For A Bold Goal

Working in partnership with local businesses, nonprofits, educators and government organizations, Humana is committed to the ever-evolving effort of dramatically reducing the number of Unhealthy Days and making Baton Rouge a healthier hometown. There’s always room for more partners — after all, we’re in this together. Contact batonrougebold@humana.com today.


The Third Party Influencer pilot tracks medication adherence and disease management for chronic conditions like diabetes. In partnership with Humana Pharmacy, we test whether patients who receive reminders from a trusted third party or a combination of third parties are more adherent than patients who do not receive reminders. The third parties in this pilot are a trusted spokesperson, a Primary Care Physician, and a Humana Pharmacy Pharmacist, using a combination of voice activation technology and written message reminders.

The Congestive Heart Failure (CHF) pilot detects early warning signs in CHF patients. In partnership with Franciscan Missionaries of Our Lady Health System and Baton Rouge Clinic, we are focusing on members who have had IP Admits / ER visits in the last 24 months with specific admission diagnosis due to heart failure. We analyze data in real/near real-time to enable same-day patient outreach. This process is facilitated by a nurse during physician appointments within 24 hours.