Market Expansion Communities

Humana’s Bold Goal has evolved. In 2015, when Humana’s CEO announced that we would improve the health of the communities we serve 20 percent by 2020 — the goal was as much aspirational as inspirational. Today, we know that behavior change takes time and that health is local, which means there is no one-size-fits-all answer to improving community or individual health.

Below are new communities and populations who have launched their own Bold Goal with the objective of improving Healthy Days by addressing social determinants of health with community partners and healthcare practices.

Humana Military

Humana Military’s Office of Population Health was launched in 2019 to improve family resiliency, increase readiness, create higher productivity and lower healthcare costs. By focusing on social determinants of health that impact military families most, such as food insecurity, social isolation and tobacco and alcohol use, we can provide the support and care needed to help Active Duty Service Members (ADSM), Reservists, those on National Guard and their families be ready to meet the needs of their service and country.

Atlanta, GA

Atlanta represents a unique opportunity for Humana to help individuals improve their physical and behavioral health. Recently, Matthew Moore, Humana South Region Medicare President, spoke to the Atlanta Regional Collaborative for Health Improvement (ARCHI), a growing coalition of public, private and nonprofit organizations committed to improving the Atlanta region’s health. For the first few months, the Humana Atlanta Bold Goal team will focus on building and expanding partnerships with local community organizations as it begins to design its population health strategic approach for the market.

Charlotte, NC

Humana is addressing the impact of social determinants of health on its Medicare Advantage membership in Charlotte market. Humana is collaborating with Atrium Health to screen seniors and others for loneliness and social isolation, providing a telephonic coaching intervention and referring to community resources. Humana Medicare sales agents were trained and received certificates in Mental Health First Aid with facilitators from Atrium Health Community Engagement & Corporate Responsibility so they can provide support and community resources to address loneliness and social isolation for Humana Medicare Advantage members.

Cincinnati, OH

Humana has served the health and well-being needs of members in the Cincinnati area for 25 years. The company continues to build strong partnerships with many of the leading providers in the greater Cincinnati area, aimed at working together to support the health of our members. During the pandemic, Humana has teamed up with local organizations to help members who have been impacted by food insecurity and homelessness.

Detroit, MI

Humana has served the health and well-being needs of members in Detroit for the last 15 years. The company partners with local health care providers and community organizations on various initiatives regarding healthy food, health screening, and health education. For example, Humana has sponsored a local Farmer’s Market effort in the Oak Park community for the last few years. During the pandemic, collaborative efforts have included work with organizations that provide food delivery, transportation and other related services, according to Nisha Patel, M.D., Humana’s Regional Vice President of Health Services.